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25 Jan 2017

Content Advisory Team 2 – 25 Jan 2017

The focus group discussion for the men’s group finished today. We had one participant who joined the discussion today but jumped off minutes later and never returned back. A few participants were consistently on the board. Most of them required a reminder call to get back to it. This was because they were often busy through the week and weekend. We had a challenge of bringing them all together at the same time on the board. In total, we had 11 participants who completed the discussion. The longest board attendance was about 30 minutes.

Take away messages:

  • It seems like fewer questions per thread results in the best responses.
  • Participants respond more towards follow-up calls than follow-up sms messages.

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